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Morten Münchow – Business Models of Coffee Roasteries

Talks Library

Morten Münchow – Business Models of Coffee Roasteries

Hannah Davies

All Roaster Camp 'coffeetalks' - by speakers such as Richard Graveling, Talor Browne and Morten Münchow - were curated by our production partner Tamper Tantrum. We'll be releasing the videos of these talks over the next months so we keep fuelling discussion and building an inventory of knowledge. Don't hesitate to share your comments, thoughts or any additional reading links.

Famous for having his fingers in many pies, Morten Münchow played a key role in delivering classes, talks and panels at the inaugural Roaster Camp in 2016. In this talk, Morten presents data collected in a research project aiming to determine commonalities and differences amongst the business models of coffee roasteries. Introducing the audience to the concept of business models, both traditional and lean, Morten goes on to present the findings of his research in this engaging and information-packed talk! 


Morten Munchow, founder of CoffeeMind, is a man of many hats: as trainer, consultant, and researcher, Morten can be found at the University of Copenhagen, where he is an external lecturer in the department of food science, at the London School of Coffee, where he has taught coffee roasting since 2007, or hard at work with the SCAE Education and Research committees, where he developed SCAE’s roasting certification system.

Morten has conducted research on cappuccino foam chemistry, processing methods, starter cultures, sensory science, roasting defects, behavioural economics of consumer preferences, and roast degree preferences. He has also regularly consulted with a variety of different sized roasteries around the world, from South Africa to South Korea and Iceland to Kuwait and many more in between.