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CoffeeMind – Business Model Survey




CoffeeMind – Business Model Survey

Hannah Davies

Roaster Guild of Europe working group member Morten Münchow is driving research on the business models used within specialty coffee roasting businesses. By gathering a broad range of data from roasters worldwide Morten, along with Copenhagen Business School and Speciality Coffee Association of Europe will gain an insight into the standard practices and models used. The study will aim to be transparent – a report from the study will be made available, and there will be the opportunity for you to see the research presented by Morten the inaugural Roaster Camp in October 2016.

The idea behind the survey is Morten's – "As a teacher and consultant over the years I have developed a keen eye for the blind spots on the business areas of startup roasteries so I wanted to get some numbers on how roasteries organise themselves to get lean and successful. Often people want to do it all. But they shouldn’t! It is way better to narrow down your business to a narrow customer segment and build their organisation according to the needs of this segment. We hope from the data to be able to provide the community with a picture of best practices when it comes to narrowing down the business model they want to design for themselves. Additionally, clustering the different coffee roasting businesses into categories that can inspire upcoming roasters to choose one scenario and not others that might save them some expensive trial and error iterations or perhaps even early failure!"

To take part in the study, all you need to do is fill out a 10-minute survey based on the business practices in place at your roastery. In return for your efforts, you will receive a complimentary copy of Morten's upcoming ebook on SCAE Roasting Foundation that will be released early July 2016. 

Don't miss out on contributing to another interesting research project from the inquisitive folk at CoffeeMind.